The Merchandising & Customer Care Manager is responsible for developing and executing merchandising strategies to maximize brand visibility, drive sales, and enhance the overall customer experience. This role involves collaborating with cross-functional teams to plan and execute product/gifting assortments, visual merchandising displays, and promotional campaigns that align with the brand's objectives and resonate with the target audience.
Key Responsibilities:
· Develop and implement merchandising strategies that support the brand's overall objectives and drive sales across various channels, including retail stores, e-commerce platforms, and wholesale partners.
· Collaborate with the marketing, product development, and sales teams to develop seasonal merchandising plans, product/gifting assortments, and promotional strategies that align with the brand's positioning and target market.
· Conduct market research and analysis to identify consumer trends, competitive landscape, and emerging opportunities for product merchandising and assortment planning.
· Work closely with product development teams to ensure alignment between merchandising strategies and product assortment planning, including product launches, line extensions, and promotional campaigns.
· Develop and maintain merchandising guidelines, standards, and best practices to ensure consistency and brand integrity across all channels and touchpoints.
· Manage the planning and execution of visual merchandising displays, store layouts, and in-store promotions to optimize product visibility and enhance the shopping experience.
· Collaborate with retail partners to negotiate and execute merchandising agreements, planograms, and promotional initiatives that drive sell-through and maximize brand exposure.
· Analyze sales data, inventory levels, and customer feedback to evaluate the effectiveness of merchandising strategies and identify opportunities for optimization and improvement.
· Monitor market trends, competitor activities, and consumer insights to inform merchandising decisions and identify opportunities for innovation and differentiation.
· Lead and develop a team of merchandising associates, providing guidance, support, and training to ensure alignment with brand standards and objectives.
· Manage the Customer Care Operations & Keep accurate records and document customer service actions and discussions
· Analyse statistics of the queries received compile report
· Take ownership of customers' issues and follow up with Internal and external stakeholders and work on resolutions
· Supervise customer care team. Including coaching, training and motivating staff to perform effectively
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